Authentically build your audience
Engage - Establishing connections and building relationships is one of the easiest ways to get more people to follow your social media pages. If you don’t have time to sit down and do this on a daily basis, try to at least do the bare minimum.
If someone responds to your post, like their comment or reply. If a follower sends you a message, try to respond to them because this could be someone who is thinking about using your product or service.
Be consistent - One of the biggest mistakes small businesses make with their social media is posting too sporadically.
In order to attract followers in the first place, people need to see that your account is active, and to retain followers, you need to provide your audience with interesting content on a regular basis.
There are many websites and tools which allow you to schedule posts in advance so you don’t have to worry about trying to remember to send out your posts every day.
Share the love -Tag other pages, users, and locations in your posts. This increases the likelihood of other people seeing you and engaging with you. It’s also a great way to gain followers if you’re attending an event.
Post valuable content - This means that by sending out content that is interesting and engaging, there is more chance of interaction and potential sales. When posting on social media, remember that this isn’t the place for lengthy pieces of text. Social media is very visual and you typically only have seconds to attract someone’s attention and get them to stop scrolling through their news feed.
Images with information on them are great for catching the eye; so are reels and videos, even posts with images are more appealing than those without.
Images from behind the scenes brand shoot - The Posy Barn
“Denise did the most fantastic job of re-branding my floral business.
She took incredible photos that I have been using on all social media plus the new website I am building.
I couldn’t be happier with the final results and actually feel the experience has re-energised me for building my business further.”